Marketing on Steroids


A few weeks ago I read this post on SEOmoz’s blog called “Every Marketer Should Be Technical.”  In it, they talk about how being a marketer these days means that you need to have something called “breadth and depth”, as in: have an array of marketing skills AND be a specialist in each one. You also better be able to write HTML code for your outgoing email templates, be on-brand and “punchy” when creating content, be mindful of ROMI (Return On Marketing Investment) AKA be financial analyst, be able to whip up a WordPress website in a jam–or at least be a Jedi-master in working a WYSIWYG web editor…by the way, that means “What You See Is What You Get”…are you fully confused yet? Are the insides of your head decorating the walls? Because mine is about to… but it doesn’t need to.

A lot of jobs these days are hiring for marketers that need to have a firm grip on web analytics, the bottom line, have at least one pretty decent coding language they’re good in or can at least edit–this is mostly HTML–know digital ad best practices and more. This can be really daunting, especially if you come from a more traditional marketing background. Luckily, I have a bit of a head start because I’ve only ever worked for tech start-ups in San Francisco and have been exposed to having to learn these skills on the job. However, if you are not such a tech savvy marketer, do not fret! There are ways to get educated not only for free, but quickly. I will share some ways of how I have started to embark on this journey to become as knowledgeable on the subject as I can and maybe it’ll help you out too!

My strategy to become the best marketer I could in today’s high-technology world is to not read “Doom and Gloom” stories like this one on TechCrunch all day, but to immerse myself as much as possible in the tech and entrepreneur community here. Since I have been in Seattle, I have made a sort of “professional” calendar of events to learn about the landscape up here.

Northwester Entreprenuer Network actually might be having me attend their events as a guest blogger for a fresh point of view. When they brought the idea up to me, I thought, WHY NOT!? I am a natural networker and connector, and it will help me get to know companies and people up here better. They threw a great event and I learned how science does not attract young girls. (PM me if you want to know the full story.)

On February 13th, I’m going to be volunteering for a PSAMA event on Agile Marketing. If you have not heard of “Agile”, then you must be living under a rock. Just kidding. I was scratching my head too when I first heard this term. After some research this is what I came up with:

Agile management or agile project management is an iterative method of determining requirements for engineering and information technology development projects in a highly flexible and interactive manner, for example agile software management.

Well, thank you Wikipedia. That clears it right up for me! (NOT.) After a few more brain bending search queries on Google, I finally [somewhat] had a better idea of what it was. It’s marketing for technology and trying to keep up with the ever-changing pace that is inherent in innovation and inventions, and not relying on one solid block plan. PHEW! Was that a run-on sentence, or what!? …the madness continues… It’s taking your method of project management or marketing, and making it a more iterative and adaptable process. If this is still confusing, then clearly I need to learn more–and I will on February 13th! (That’s not a Friday, right? That would be unlucky.)

If you don’t want to go out and be social, network, or even leave your house…look for volunteering opportunities with local non-profits or interning positions that will not take up too much of your time. Do they need some social media work help? Do they need someone to write content on their website? If so, ask if you can poke around their CMS (Content Management System–where you can build a website easily even if you are an ape…ok maybe it’s a bit tougher than that, but not too much). Put yourself out there and absorb that new technology. The world has always been changing, we need to keep changing with the times. Add more ram to your personal hard drive people!

Anyways, the whole purpose of this post was to explain to you all why I think MARKETING IS ON STEROIDS these days. Your growth hormone for today’s fast-paced world in marketing is CONTINUED LEARNING: do your research, do not being afraid of a challenge, and keep going, and going, and going!

That is all.




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