Let’s face it – there are many tools and best practices to tag your campaigns on your website. However, in a 2015 Forrester report, they point out that better tag management solutions (TMS) are a major trend this year as marketers get more into the weeds on complex, multi-channel campaigns.
That’s where tag management can step in and make your life a little less hectic. You need a TMS so you can update all tags in one spot instead of editing site code on several pages. This reduces human error, frees you from having to involve IT or a web master, and lets you quickly deploy tags on your site.
Here is a great resource to get you started on your ‘tag management clean-up’ adventure. Enjoy!