Web Analytics Part 1: Intro to Tag Management (6/16/15)


Let’s face it – there are many tools and best practices to tag your campaigns on your website. However, in a 2015 Forrester report, they point out that better tag management solutions (TMS) are a major trend this year as marketers get more into the weeds on complex, multi-channel campaigns.

Tag management is a great tool in the agile marketer’s toolbox. Tags on your website help measure traffic and optimize your online marketing, but all that code is cumbersome to manage, i.e. JavaScript snippets, pixels, or image tags. It often takes too long to get new tags on your site or update existing ones. This can delay your campaign by days or even weeks which makes you miss valuable opportunities to collect data and conversions.

That’s where tag management can step in and make your life a little less hectic. You need a TMS so you can update all tags in one spot instead of editing site code on several pages. This reduces human error, frees you from having to involve IT or a web master, and lets you quickly deploy tags on your site.

Here is a great resource to get you started on your ‘tag management clean-up’ adventure. Enjoy!


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